Why Traditional Backup is no longer Good Enough

going out of business licensed_thumb[1]Traditional Backup solutions merely provide a way to restore your files and servers at some point in the future.  Most don’t have any automated way to test the validity of your backups. During a restore is NOT the time to find out your backup process was broken.


They don’t provide a path for true business continuity which means you can be down for days, weeks or longer in many server down situations.


This type of downtime is simply unacceptable in this fast paced business world.


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The Perfect Storm of Data Growth

  • More data being created

    • The amount of data being stored is more than doubling every two years.  Does anybody plan on having less data next year than you have this year?
  • Value of data is increasing

    • Analytics and big data are increasing the value of business data. Being able to go back to historical data and gleen buying trends to forcast the future demands that all data, old and new be treated as extremely valuable
  • Greater risk of losing data

    • From Sandy, to server failure,to security breach.  So many things can go wrong with servers that you don’t even think of until it happens


[tab title=”Your Risk”]

Risk: Something no business looks forward to

It’s not a question of if, but when will you suffer down time.

  • 25% of PC’s will fail this year
  • 24% of companies said they experienced a full data disaster according to a Forrester Research Study
  • 90% of business that lost access to their data for 10 contiguous days or more were out of business within a year according to Price Waterhouse Cooper

Small & Medium Size Businesses have even more risk

  • SMB’s have fewer people available in house to prevent a disaster
  • Fewer resources to address a disaster after it occurs
  • Have less free cash flow to survive a stoppage in revenue
  • Downtime has a larger impact on their reputation
  • Easer to be out of compliance with regulations and not realize it (i.e. HIPPA, FDA, SOX etc


[tab title=”Downtime is a Concern”]

Downtime is a Business Concern, not just an IT Concern

  • Unplanned downtime may be a responsibility for IT to address, but it’s a concern that should resonate with all relevant CXO’s as it affects nearly every aspect of the business
  • The average SMB has 16-20 hours of network/system or application downtime each year during business hours according to The Gartner Group
  • Many compliance regulations , like HIPAA, require not just a data backup plan, but a real time recovery plan according to the Department of Health & Human Service

[/tab] [tab title=”Protect Your Data”]

Protecting Your Data is Protecting Your Business

  • Do you have business insurance?
    • For your building?
    • For your liability?
    • For your employees?
    • Why not for your business data?
  • The odds are significantly higher that you’ll use your EverSafe! solution before you’ll use your insurance policies

[/tab][tab title=”Cost of Downtime”]

You can Prepare Now or Pay Later-The Real Cost of Downtime

The Cost to recreate 20 megabytes of data according to the National Computer Security Association

  • Sales Data =  $17,000
  • Accounting Data =  $19,000
  • Engineering data= $98,000
  • Medical data = ?  Pricesless

Other costs associated with Downtime

  • Most internal business processes will cease; billing, HR, intranet etc
  • Lost sales revenue; sales will have no access to customer or product data
  • Lost employee productivity; no systems to keep them working
  • No communications; no email, sharepoint etc
  • Costs to restore IT systems.  Likely Overtime rates
  • Possible costs to salvage damaged hard drives if problems are found with backup system.  Can run in the tens of thousands of dollars
  • Rush purchases of hardware that likely is higher priced and under powered vs. what you could purchase with a reasoned analysis and purchasing process
  • Financial and reputation impact of customer dissatisfaction
  • Contract penalties
  • Compliance violations if applicable
  • Upstream and downstream value-chain ripple effects
  • IT and employee recovery costs
  • Potential litigation/loss of stock value
  • Missed deadlines that result in employee overtime to make up for lost time
  • Priority shipping charges

[/tab] [tab title=”EverSafe! vs. Backup”]

How EverSafe! addresses these problems compared to Traditional Backup


Traditional Backup


Recovery can take weeks following a disaster

Recovery is reduced to minutes

High risk for human error

Full automation backup process

Difficult to test if backup is working properly

Daily Screenshot backup verification; easy to test backup

Expensive and timely to make multiple backups

Safely and quickly make a dozen or more backups per day

Backup speeds are slower

Backup speeds are fast; Critical data can be prioritized

Physical to virtual conversions can be time consuming and have a high failure rate

Incremental backups can be instantly virtualized, rather than the entire backup chain

No redundant backups in multiple locations

Automatic redundant backup in 2 bi-coastal data centers, allowing your business to run off the secure cloud in event of a disaster

Limited options for encrypting data, may not pass industry regulations (i.e., HIPAA, SOX)

AES 256 and SSL key-based encryption ensures data is safe and meets industry regulations (ie. HIPAA, SOX)

When recovering data, tape failure rate exceeds 50%

Minimal risk of corrupted backups or data loss

Potential for theft

Off-site backups stored in SSAE 16 data centers

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